In one of the media lectures we had attended, we were shown 2 advertisements of a dairy company called Amul and in one of the advertisements, it showed how the milk is made and the whole process of milking the cows.
Amul is one of India’s most iconic and trusted dairy brands, best known for its milk, butter and other dairy products. Founded in 1946, Amul is managed by the Gujarat Cooperative Milk Marketing Federation (GCMMF). The brand became famous not only for its quality milk but also for its clever and catchy advertisements, including the legendary Amul girl mascot. Amul milk is marketed as pure, nutritious and essential for daily health, and it plays a major role in India's “White Revolution,” which helped make the country self-sufficient in dairy production. (Source : Wikipedia)
This ad could be shown to make sure that the consumers of the products that Amul sells, feel trusted and know about the product they are consuming. It highlights freshness and quality as well as the clean production process.
On the other hand, the classical ad that was made by Amul used particular jingles to make sure that the advertisement and the brand is remembered through catchy sounds and music, as well as making it very family friendly.
Amul effectively uses media to control how different audiences perceive its brand by tailoring its advertisements while maintaining an image for the people who view the advertisements. For example, health-conscious families are targeted through advertisements that emphasize Amul's clean production process, freshness, and nutritional benefits, building trust in the brand’s quality and the brand image . At the same time, children are engaged with colors, jingles, and the Amul Girl who is present on almost every Amul ad, this makes the brand feel playful and makes the audience remember the brand easily. Through this consistent yet adaptable media strategy, Amul is able to reshape how people think about the brand, not just as a company who sells dairy products, but as a part of Indian culture and conversation. The media positions Amul as not only a household staple but also a brand that evolves with society, earning emotional connection and long-term loyalty from a wide range of audiences.
In AS level I would like to mention that last years coursework was intriguing in many aspects, I got to learn a lot of the basics of the camera and the different parts of the camera and its functions, overall, last year was amusing and the team work and the editing made it all fun, working in a group project with my close friends made a lot of the tasks easier in comparison to my previous group projects in different grades. In A levels I would hope that my experience is similar to AS Levels, but since this is my last year of school, I hope the projects and the tasks bring much more memories and learning so that I could take the carry the skills on forward in life. This year I strive to polish the skills I have acquired in AS Levels and make them be more presentable so my goal for the best delivery of performance is achieved. I look forward in going through a new experience in A Levels and working on new projects that could help me gain more skills. As of right now, I am in the pro...
What is post modernism? post modernism is the way of thinking about culture, art and media that rejects the idea that there is one single truth and meaning, post modernism suggests that meaning could be fluid, mixed and playful Post modernism techniques 1. Pastiche: This is when a media text celebrates the style of another media text by imitating individual elements of it or entirely. 2. Parody: a media texts that mocks or imitates the style of another media text by imitating certain elements 3. Intertextual references: This is when a media text references another media text
On the 22nd June all the media students were assigned the task of filming for the International Yoga day that was hosted by my school, CP Goenka International school, and all the students were asked to capture the moments of children of the primary and secondary batch performing yoga positions and practicing yoga. With the reels made of capturing moments from the yoga day, we were made to submit it to the school so we could be judged on our editing skills and performance. After the results came in I was glad to see that I had been selected for the media team and the media team that is appointed by the school has been chosen to film content for major school events like the investiture ceremony and independence day for example.
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