In one of the media lectures we had attended, we were shown 2 advertisements of a dairy company called Amul and in one of the advertisements, it showed how the milk is made and the whole process of milking the cows.
Amul is one of India’s most iconic and trusted dairy brands, best known for its milk, butter and other dairy products. Founded in 1946, Amul is managed by the Gujarat Cooperative Milk Marketing Federation (GCMMF). The brand became famous not only for its quality milk but also for its clever and catchy advertisements, including the legendary Amul girl mascot. Amul milk is marketed as pure, nutritious and essential for daily health, and it plays a major role in India's “White Revolution,” which helped make the country self-sufficient in dairy production. (Source : Wikipedia)
This ad could be shown to make sure that the consumers of the products that Amul sells, feel trusted and know about the product they are consuming. It highlights freshness and quality as well as the clean production process.
On the other hand, the classical ad that was made by Amul used particular jingles to make sure that the advertisement and the brand is remembered through catchy sounds and music, as well as making it very family friendly.
Amul effectively uses media to control how different audiences perceive its brand by tailoring its advertisements while maintaining an image for the people who view the advertisements. For example, health-conscious families are targeted through advertisements that emphasize Amul's clean production process, freshness, and nutritional benefits, building trust in the brand’s quality and the brand image . At the same time, children are engaged with colors, jingles, and the Amul Girl who is present on almost every Amul ad, this makes the brand feel playful and makes the audience remember the brand easily. Through this consistent yet adaptable media strategy, Amul is able to reshape how people think about the brand, not just as a company who sells dairy products, but as a part of Indian culture and conversation. The media positions Amul as not only a household staple but also a brand that evolves with society, earning emotional connection and long-term loyalty from a wide range of audiences.
So for my A2 music video that I will be making this year with my partner, is going to be titled: Invictus. The music video is going to be made under the song titled 'Softcore' by The Neighborhood The music video stands as a visual representation of using the rage and anger inside you could be used for boosting of your life if channelized, Music video genre: Motivational Target Audience: The target audience for this music video are young adults and gym enthusiasts who love to workout and are looking for some motivation to rise. To be more specific, ages ranging from 16-25 and to add on it also targets those who love pop music Themes: 1. Self-Discipline 2. Consistency
Definition of Intertextual References When a text (book, movie, speech, song, etc.) alludes to another text, either directly or indirectly, this is known as an intertextual allusion. By utilizing the audience's prior knowledge of the item being referred, this relationship has the potential to influence meaning, provide depth, or generate fresh interpretations. The idea stems from the theory of intertextuality, which was first used by Julia Kristeva in the 1960s and was based on Mikhail Bakhtin's theories. It implies that all texts are a "mosaic of quotations" that are impacted by one another and do not exist in a vacuum. Examples in Pop Culture Literature James Joyce's Ulysses is a Dublin-set adaptation of Homer's Odyssey. Jean Rhys' Wide Sargasso Sea, which gives voice to Bertha Mason, is a forerunner to Jane Eyre. Movies Hamlet is a model for The Lion King. There are many intertextual references of Paprika and The Matrix in the movie Inception....
In AS level I would like to mention that last years coursework was intriguing in many aspects, I got to learn a lot of the basics of the camera and the different parts of the camera and its functions, overall, last year was amusing and the team work and the editing made it all fun, working in a group project with my close friends made a lot of the tasks easier in comparison to my previous group projects in different grades. In A levels I would hope that my experience is similar to AS Levels, but since this is my last year of school, I hope the projects and the tasks bring much more memories and learning so that I could take the carry the skills on forward in life. This year I strive to polish the skills I have acquired in AS Levels and make them be more presentable so my goal for the best delivery of performance is achieved. I look forward in going through a new experience in A Levels and working on new projects that could help me gain more skills. As of right now, I am in the pro...
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