Evaan Kapoor A2 Media Studies Blog

In school, as part of the Power and Media chapter in our school textbook, we watched the movie 'The Sabarmati Report' , which was released in 2024 and stars popular actor Vikrant Massey . This movie revolves around an incident that took place in the year 2002 , involving the burning of a train that carried many men, women, and children. These tragic events occurred in a municipality in India called Godhra . The film emphasizes how, after the horrific incident, a journalist working for a prominent news channel discovers that the attack was planned . However, despite having this evidence, the powerful media organization chooses to ignore it , instead presenting the story to the public as a mere accident . Upset by the manipulation of facts, the journalist sets out to expose the news channel for misleading the public and hiding the truth . This movie shows how influential media organizations,  especially those with political or financial power can control the narrative, shap...

In one of the media lectures we had attended, we were shown 2 advertisements of a dairy company called Amul and in one of the advertisements, it showed how the milk is made and the whole process of milking the cows. Amul is one of India’s most iconic and trusted dairy brands, best known for its milk, butter and other dairy products. Founded in 1946, Amul is managed by the Gujarat Cooperative Milk Marketing Federation (GCMMF). The brand became famous not only for its quality milk but also for its clever and catchy advertisements, including the legendary Amul girl mascot. Amul milk is marketed as pure, nutritious and essential for daily health, and it plays a major role in India's “White Revolution,” which helped make the country self-sufficient in dairy production. (Source : Wikipedia) This ad could be shown to make sure that the consumers of the products that Amul sells, feel trusted and know about the product they are consuming. It highlights freshness and quality as well as the...

 Now that I am apart of the media team for my school, I , along with the others was appointed to be present during the investitures ceremony and capture moments from the ceremony that reflected leadership and confidence in the learners and presenters. This is all because I and a few others were selected to be a part of the media team this year  this is a picture I took during a musical performance at the investiture ceremony to warm the guests 

 So for my A2 music video that I will be making this year with my team mate, is going to be titled: F.E.A.R which stands for Face Everything And Rise. The music video is going to be made under the song titled 'Softcore' by The Neighborhood The music video stands as a visual representation of using the rage and anger inside you could be used for boosting of your life if channelized,   Music video genre: Motivational Target Audience: The target audience for this music video are young adults and gym enthusiasts who love to workout and are looking for some motivation to rise.  To be more specific, ages ranging from 16-25 and to add on it also targets those who love pop music  Themes:  1. Self-Discipline 2. Consistency 

I came across this song called 'Monster' by skillet when I was younger and recently one Instagram reel about a powerlifter appeared in my algorithm that inspired be to make a music video using this song,  and since I love to workout I was thinking I could make a montage of a character lifting weights and sprinting, of course there will be a story to it, the story will involve one or even two characters being told to take life seriously and get back to work and work hard, when they take everything in control and starts to work hard in the gym. The story in this music video signifies that channelizing the anger inside you could lead to the flower blooming instead of it dying.   This is one of the covers from the song 'Softcore' by The Neighbourhood

 This year, I am gonna be working with less people than I worked with last year in AS Levels, I would like to assume that I would be able to respond to responsibilities better and take charge whenever we are lacking. The good news is that I would be working with a teammate who worked on last years project with me for the film opening so I would be more comfortable working with him. This year Lakshya Nair and I are gonna be working on a music video that revolves around a young boy who regains his spirit and puts in his hard work in the weight room (gym) Team for A2 Music Video: Lakshya Nair Evaan Kapoor 

Who regulates the media that needs to be regulated? Media is regulated by organizations and certain parts of the government bodies that are made to be held responsible to make sure that harmful media pieces does not harm the audience by showcasing misleading, inappropriate and offensive content. Many countries have different organizations that are there to regulate media, here are the examples: CBFC (Central Board of Film Certification)- India  The CBFC is a government run organization that operates under the Ministry of Information and Broadcasting. They watch the films before they are launched to the public in the cinemas. Movies are given certificates like U (Universal), U/A (Parental Guidance), A (Adults only), or S (Restricted to certain groups) . FCC (Federal Communications Commissions)- The United States of America The FCC regulates, TV, radio and communications in the USA, to make sure that the content is not sensitive to watch, this is particularly regulated during hours ...

This year for A levels, for the major task, we have an option do to a short film, a music video, documentary or a film proportion package, but because I like music, my creativity would like to explore making a music video for the major task. Why? because, in my opinion, music videos help me pay attention to the story by using catchy sounds and lyrics that tell a story in a more creative way that reflects things implicitly or explicitly. Music videos has more artistic view compared to a film or a documentary, it tells a story using symbolism, abstract visuals, bold editing, and expressive shots.  a music video that really sits well with me is in a movie titled Creed 2 and there is a song titled 'I will go to war' by Tessa Thompson 

 We’re surrounded by media every day, news channels, social media, movies, podcasts, you name it. And with all that content flying around, someone has to keep things in check, right? That’s where media regulation comes in. It basically means setting rules for what’s allowed and what’s not in the world of media. The idea is to stop fake news, protect kids from harmful stuff, make sure news isn’t biased, and just keep things ethical overall. Different countries have their own regulatory bodies that handle this, like the Press Council of India for newspapers or the CBFC for movies. Around the world, there’s the FCC in the U.S. or Ofcom in the UK doing similar work. But it’s not always black and white. Sometimes, regulation can feel like censorship, and it gets tricky when social media platforms operate globally without clear rules. The challenge is finding that balance, between giving people freedom to express and making sure that freedom isn’t misused. As media keeps evolving, especi...

On the 22nd June all the media students were assigned the task of filming for the International Yoga day that was hosted by my school, CP Goenka International school, and all the students were asked to capture the moments of children of the primary and secondary batch performing yoga positions and practicing yoga.  With the reels made of capturing moments from the yoga day, we were made to submit it to the school so we could be judged on our editing skills and performance. After the results came in I was glad to see that I had been selected for the media team and the media team that is appointed by the school has been chosen to film content for major school events like the investiture ceremony and independence day for example. 

 Definition of Intertextual References When a text (book, movie, speech, song, etc.) alludes to another text, either directly or indirectly, this is known as an intertextual allusion. By utilizing the audience's prior knowledge of the item being referred, this relationship has the potential to influence meaning, provide depth, or generate fresh interpretations. The idea stems from the theory of intertextuality, which was first used by Julia Kristeva in the 1960s and was based on Mikhail Bakhtin's theories. It implies that all texts are a "mosaic of quotations" that are impacted by one another and do not exist in a vacuum. Examples in Pop Culture Literature  James Joyce's Ulysses is a Dublin-set adaptation of Homer's Odyssey. Jean Rhys' Wide Sargasso Sea, which gives voice to Bertha Mason, is a forerunner to Jane Eyre. Movies Hamlet is a model for The Lion King. There are many intertextual references of Paprika and The Matrix in the movie Inception....

  What is post modernism? post modernism is the way of thinking about culture, art and media that rejects the idea that there is one single truth and meaning, post modernism suggests that meaning could be fluid, mixed and playful Post modernism techniques 1. Pastiche: This is when a media text celebrates the style of another media text by imitating individual elements of it or entirely.  2. Parody: a media texts that mocks or imitates the style of another media text by imitating certain elements  3. Intertextual references: This is when a media text references another media text 

  What is media regulation? Media Regulation is the monitoring and control of the output of the media texts that media institutions produce.  Why is Media Regulated? Media is regulated because audience can access media for many reasons, mainly entertainment. Media  texts need to be regulated because people in charge need to make sure that the media piece does not cause harm to anybody in any way, shape or form and some media texts and pieces could be accessed by children and those media pieces could be disturbing for children to view. What can happen if media is not regulated? Copycat theory- suppose there is a violent video game that is not regulated for the audience, it is possible for the media consumers to re-enact particular parts of the violent video games, risking violent behavior and it does not allow the the consumer to tell between reality and in game. Examples of some countries regulating media  some countries severely restrict viewing media pieces from di...